Vice President of Marketing and Brand
Rachel is a seasoned international marketing executive. Originally from Virginia, Rachel has 20 years of experience and has held multiple senior marketing roles headquartered in Sweden, Switzerland, and in Australia—with 7 years of experience in the oncology space. In her role as VP, Marketing and Brand, Rachel will design and execute the overall marketing and brand positioning of VieCure across markets and the product portfolio. As a member of the executive
leadership team, Rachel will also help set the direction for the company’s strategic and financial growth.
Michael Power, Chief Business Development Officer for VieCure, commented on Rachel’s experience and fit for the role. “We’ve seen firsthand Rachel’s work in cancer care and we’ve witnessed her ability to both launch new brands and to connect the value proposition at the patient, oncologist, and cancer care executive levels. She has been able to rapidly grow and to bring together providers and patients—most recently at cancer treatment provider GenesisCare and previously at radiation technology manufacturer Elekta. She is an ambassador and champion of the customer and patient experience and an inspirational leader for her teams. Her multi-disciplinary marketing background is a perfect compliment to our team. VieCure is in a pivotal stage where our A.I. clinical decision support platform is enabling clinicians to reinvent oncology care, so Rachel’s joining reflects our commitment in marketing and business development and will accelerate the adoption of VieCure solutions across all cancer care markets.”
Rachel White says, “I’ve followed VieCure’s development since early 2016. The A.I. Platform is an incredible technology that leapfrogs traditional oncology EMR systems because of the wealth of codified clinical content, the ability to inference patient data against that content, and the user-friendliness of the solution for oncologists, nurses, pharmacists and patients. My focus will be on architecting the brand for our future growth and communicating our value proposition to customers. To design and execute a marketing strategy that amplifies sales, supports our strategic client partnerships, and champions the patient experience. It’s amazing to return to cancer care as part of the VieCure team and have a profound positive human impact in what we do.”
Rachel’s previous experience in marketing spans agencies, management consulting, consumer technology and healthcare. Most recently, she was CMO at Dirac, a Stockholm-based audio technology company, overhauling their brand within 6 months and launching a consumer app at CES2020. As the first Global Head of Marketing and Brand at cancer and heart care provider GenesisCare in 2017, she led and executed a global re-brand and structuring of the marketing organization across Australia, China and Europe. Prior to GenesisCare she held various senior marketing and communication roles at radiation technology company, Elekta. Rachel holds a BA from Virginia Commonwealth University.